Problem
Babies“R”Us is the leading retailer with a baby registry. New, or expecting parents were not aware that employees are required to have up-to-date knowledge about infant development. In order to solve this problem the campaign had to Help relieve the stress and fear surrounding parenthood.
Solution
The tagline says it all, “Relax, we know babies”. Instead of taking a visual approach we thought it would be much more entertaining to lead the reader on an adventure inside the new or expectant parent’s mind.
Impression
Featured in a student advertising campaign competition and nominated for a student Addy Award.
Responsibilities
Art Director | Concept | Layout | Keyline
