Shade Inspiration Collection Marketing Program

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Problem

Tri Vantage began selling interior shades without literature or specification sheets for interior designers and dealers to show the product to customers. We worked with the client to produce marketing tools to accent the campaign.

Solution

We created a consumer brochure that demonstrates each of the four window treatments without having to show the product. This gives the interior designer or dealer the ability to discuss what mood the customer would want for their room before showing the products. Along with the 16-page gate-fold brochure is an accompanied perforated sell sheet with specifications for each product.

Impression

The campaign became a huge success at expos. Dealers were ecstatic to offer new products that would increase sales, and look nice inside homes.

Responsibilities

Art Director | Concept | Layout | Keyline | Retouching | Press Check