Lauren Innovations Magazine Ad

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Problem

Unlike other emergency response management systems, NaviGate operates on an internet server, allowing wireless devices to access it anywhere and anytime. The majority of our client’s acquisitions occur shortly after trade shows and corporate presentations. After successfully launching the NaviGate brand and web-based portal, the client requested a marketing theme to help attract new customers and spark interest. The client wanted to highlight many of it’s tasks without further confusing potential customers.

Solution

With all the product’s capabilities, we derived back to “one” solution. Much like a computer processing information, the graphic pulls together bits of varied capabilities and benefits to form the single word.

Impression

The magazine teased people to visit the booth during the trade shows. With a small 8 foot booth, dozens flocked around the client’s demonstration table to discover the infinite possibilities of their product.

Responsibilities

Graphic Designer | Concept | Layout | Retouching | Keyline

Bronze Addy Award