Problem
The IFAI Expo is the largest specialty fabrics trade show in the Americas. Tri Vantage is one of the largest attendees each year. It’s not business as usual anymore. The economy has seen to that. But Tri Vantage can help by providing more ways to close sales and help their customers grow. The client came to Mitchell Allen Group requesting a new exhibit theme for the IFAI 2009 Expo.
Solution
We came up with “Open your Mind. Close more sales”. To capture visitors’ attention, we came up with an interactive video that incorporated viewers into the video.
Impression
People flocked to the booth and enjoyed the new theme. Our client premiered the People Love Shade consumer web site and introduced the Interior Shade Collection. Nobody at the convention had a booth as unique as our client’s booth. Bottom line, the client increased sales that season.
Responsibilities
Graphic Designer: assist the creative director in the exhibit theme, design the booth artwork and assisted the art director storyboarding the video.
