Problem
WNBA is the leading professional basketball league for women. Basketball spectators and fans do not feel that the WNBA is worth watching. The purpose is to excite the target audience by showing how the WNBA focuses on the love of the game rather than the sponsors and endorsements.
Solution
The result, “the game is so astonishing that boys will be girls” quickly flips the male stereotype.
Impression
Aside from being nominated for a student Addy Award, two college dorms printed posters of this ad campaign during the basketball season.
Responsibilities
Art Director | Concept | Layout | Keyline | Photography | Retouching
