Problem
After creating the new collection’s sample swatch book, we worked with the client on developing a marketing strategy. The client asked us to develop a campaign to illustrate the benefits for each of their four new interior shade products.
Solution
The campaign demonstrates each of the for interior shade product options by photographing them in the shade created by the products.
Impression
Not only did the client love the campaign, but the sophisticated campaign popped out of magazine clutter. With the success of our client’s campaign at national trade shows, we received a Bronze Addy.
Responsibilities
Art Director | Concept | Layout | Retouching
